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Boring Old Resume Objective Vs Interview-Winning         
Branding Statement - You Decide Who Wins

By http://ezinearticles.com/?expert=Jessica_M_Holbrook Jessica M Holbrook

If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized personal brand will not only convey your value and define your vision it will also offer a unique perspective to prospective employers and hiring managers. It's all about marketing yourself in the way that is going to get you noticed and essentially get you the job. You might be tempted to brush off personal branding as a passing trend but in reality the only thing passing by will be your dream job - that
is unless you make a commitment to developing your very own personal brand.

For the amount of time you spend writing and rewriting your resume it can be very disheartening to know that the time spent by hiring managers reading your resume is minimal. Sorry to say, but true. That is why you need to grab their attention immediately and compel them to keep reading. The top half to third of the first page of your resume should be BAM, POW, WOW! Knock them out with your intro and they'll get back up for more.

Take a look at the following examples. The first one is a non-branded objective statement seen way too
often by hiring managers and recruiters. The second is a personal branding statement that clearly translates the candidate's unique value.

BORING OLD OBJECTIVE:

Creative marketing professional seeks a position within an organization that will allow me to utilize my skills with the potential for growth.

ATTENTION-GRABBING BRANDING STATEMENT:

Forward-thinking marketing professional offering a unique combination of creativity and analytical skill with the ability to assess both vantage points simultaneously for an effective balance of visual nuance and sound business decisions which are easily transferrable into a variety of positions.

Which one do you think is going to hold the reader's attention? I hope you can clearly see the advantages the second one has to offer. If you are still holding onto the old school resume format it's time to let go and embrace the new trends in resume writing. It
might not be your style; you might think it's too over the top but you have to realize that this is a marketing tool and you need to sell yourself.

To receive a free resume analysis send your resume to
mailto:info@greatresumesfast.com info@greatresumesfast.com or visit us online at http://www.greatresumesfast.com

Article Source:
http://EzineArticles.com/?Boring-Old-Resume-Objective-Vs-Interview-Winning-Branding-Statement---You-Decide-Who-Wins&id=4029241  Boring Old Resume Objective Vs Interview-Winning Branding Statement - You Decide Who Wins
 

  
 




                                               
Resume Achievements - Know What Moves Employers     
 
By
http://ezinearticles.com/?expert=David_Alan_Carter David Alan Carter

Your resume achievements are key to capturing the attention of prospective hiring officials, and motivating them to pick up the phone and call for an interview. But not all resume achievements are equal in their strength to motivate. Exactly what moves employers to act will depend upon your particular industry, and the employers within that industry. A hiring official with The Nature Conservancy, for example, will not be driven by sales the way an official at Dow Chemical or Ford Motor Company will be driven by sales.

That said, there remain some "buying motivators," general categories of needs to which most employers are susceptible. The job seeker who understands these buying motivators holds an advantage. Here are the top 5, with examples of relevant achievements that tap into those buying motivators:

1. Making Money - The hiring officials of any organization that owes its existence to profits will certainly be interested in a candidate's accomplishments in the money-making arena. Examples of relevant resume achievements:

"Increased gross profit sales each of 4 consecutive years, including an increase of up to 45% in a single year (2009)."
"Sold 16 new homes from blueprints in 4 months."
"Developed established territory from $3.5 million to $6.5 million in two years."

2. Saving Money - The next best thing to making money is saving money. Examples of resume achievements along these lines:

"Reduced receivables by $1.2 million in 30 days.
Recovered $95,000 that had not been billed."
"Implemented changes in 7 customer service centers resulting in a saving of $450,000 in operating costs for the fiscal year."

3. Saving Time & Resources - If you've demonstrated a way to reduce the time or resources necessary to meet necessary tasks, you've demonstrated that you can add value to an organization. Examples:

"Reorganized Center's structure to equalize responsibilities--increasing productivity and employee morale, and reducing overtime costs."
"Created customer contact portfolio leading to streamlined customer service and improved direct mail effectiveness."
"Reduced A/P staff from 6 full-time positions to 4 while increasing team loyalty and productivity."

4. Solving Problems - It should come as no surprise that problem solvers are always in demand. Examples:

"Instrumental in the change-over from manual to computerized cost accounting system."
"Designed innovative employee training program, motivating servers to achieve "four star" service standards within one year."
"Established standardized customer performance reports which were subsequently adopted company-wide."
"Upgraded and migrated all facility computers (approximately 100) to a UNIX platform."

5. Improving A Company's Image and Competitiveness - In a world where corporate image can mean everything, improving a corporation's image and [ultimately] its competitiveness will get you
noticed - and prospective employers motivated. Examples:

"Coordinated innovative School-Business Partnership Program that served as a model for the district."
"Established direct communications with top engineering schools/professors leading to graduate referrals."

As you gather material for your resume, scour your professional past for examples of resume
achievements that stimulate the "buying motivators" of the employers you're targeting. If you can write those achievements expertly and know how to place them strategically in the document, there'll only be one thing left to do. Get the phone.

Having trouble fleshing out your most effective resume achievements, and putting them into proper language? Now might be a good time to consider a http://www.topresumeservices.com/Certified-Professional-Resume-Writer-Our-Top-3-Picks.html certified professional resume writer. But beware, not all writers are created equal. Writing for the website TopResumeServices.com, former recruiter David Alan Carter offers in-depth http://www.topresumeservices.com Resume Writer Reviews of the most popular resume services on the Web, reviewing quality of workmanship, spelling out their pricing, and giving each a star ranking. (Note: David's "Top Pick" actually guarantees interviews.)

Article Source:
http://EzineArticles.com/?Resume-Achievements---Know-What-Moves-Employers&id=4444154 Resume Achievements - Know What Moves Employers
    
 







                                      
Your Resume Should Say, "Read Me, Read Me!" - Does It?

By
http://ezinearticles.com/?expert=Rebecca_Metschke Rebecca Metschke

Imagine walking into a huge bookstore to browse. You're in the mood for something new to read, but don't have a particular title in mind. Even after narrowing your search to a specific category, there are still scores of books to choose from.

Which is more likely to catch your eye?

The Blue History Book or The Secret Plot to Overthrow Joe Schmoe?

(So there's no famous historical figure named Joe Schmoe. And maybe you detest history books. Work with me here.)

The Blue History Book may be a great read, but you'll probably pay little attention to it, because the title is about as bland as they come. Nothing but a label. It's blue, alright...and it's in the history section...talk about stating the obvious. Worse, this title doesn't do anything to entice you to pull the book off the shelf and read the jacket - to have a closer look.

There are maybe 100 other books for you to choose from. You're probably not going to stand there all afternoon and slide every single one of them out for closer inspection. You'll most likely immediately narrow your search to titles that grab your attention. The ones that sound interesting. The ones that say, "Read me - find out more!"

So it goes with your resume.

What do you lead with?

Are the first few lines bland and boring...or do they grab the reader and compel him to want to find out more about you?

Do you open with a label (i.e. Plastics Industry Supply Chain Executive)...or does the phrase you use to describe yourself give the reader a clue about what makes you unique?

Yours could be one of hundreds of resumes - representing hundreds of candidates competing for a single job. What are you doing to make sure it gets read?

Rebecca Metschke helps professionals improve their marketability. The author of The Interview Edge
http://www.TheInterviewEdge.com , a comprehensive career guide to career management, she also writes a daily blog
posting strategies, tips and advice for those whose careers are in transition http://blog.TheInterviewEdge.com You're welcome to friend her on Facebook.

Article Source:
http://EzineArticles.com/?Your-Resume-Should-Say,-Read-Me,-Read-Me!---Does-It?&id=2221277 Your Resume Should Say, "Read Me, Read Me!" - Does It?